Mesa for Polymath Ventures
Client: Polymath Ventures
Objective: Develop the brand for a new chain of quick service restaurants across Colombia and Latin America.
Team: Isabel Escobar and Paola Avellaneda
Role: Manage budget, design and conduct naming exercise and brand essence workshops with client, synthesize and understand qualitative data from workshops in order to develop brand's essence.
![[mesa] 1-logo.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491783695392-32LF96YMZ3K5DU1DYEK4/%5Bmesa%5D+1-logo.jpg){kind=logo}
![[mesa] 2-logosimbolo.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491783695468-GJMHIOEPT4WARWMHAFE2/%5Bmesa%5D+2-logosimbolo.jpg)
![[mesa] 9-fachada.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491451670555-SUIF8WMPBKLINZ6IDYXT/%5Bmesa%5D+9-fachada.jpg)
![[mesa] 10-fachada.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491451669207-6K8A9RL8K7N7L3A4U0OC/%5Bmesa%5D+10-fachada.jpg)
![[mesa] 13-camiseta.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491451671640-KF1V6I6T3H8DALRALSBZ/%5Bmesa%5D+13-camiseta.jpg)
![[mesa] 18-foodtruck.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491451678081-4BPHEBLFG2XC05LF5UN8/%5Bmesa%5D+18-foodtruck.jpg)
![[mesa] 19-menucaja.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491451679851-PM9ORQKO8KR4JZPPSBWN/%5Bmesa%5D+19-menucaja.jpg)
![[mesa] 20-menu.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491451683203-SMHMXAB3X4E0C3B42PJG/%5Bmesa%5D+20-menu.jpg)
![[mesa] 21-empaques.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491451686163-VJ3JAES9CAR1KAS0GDIQ/%5Bmesa%5D+21-empaques.jpg)
![[mesa] 25-totebag.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491451686572-HAHU7NVNOKQWNBM6MDBQ/%5Bmesa%5D+25-totebag.jpg)
![[mesa] 28-interior.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491451691963-RRTE7MU6N0ZUNA9WCXUY/%5Bmesa%5D+28-interior.jpg)
![[mesa] 30-web.jpg](https://images.squarespace-cdn.com/content/v1/570c376f45bf21b2ab7476bb/1491451690593-CTU168PX2HNHRQCP19AB/%5Bmesa%5D+30-web.jpg)
